It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice
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چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2012
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-012-0305-6